No more viral panic
Nice.
A creator posts, the algorithm agrees, and your order count multiplies overnight. We turn that moment into revenue, not a stockout — keeping VTR, LDR, OTDR and SFCR clean while the volume does whatever the algorithm decides it should do.
42
orders shipped
3,180
orders shipped
ONE CREATOR VIDEO · SAME OPERATION
One creator video. Same dispatch clock on both days.
The Short Answer
Going viral shouldn't mean going out of stock — or out of compliance.
TikTok Shop sellers run on a model called Seller Shipping — you hold the inventory, you pick/pack/dispatch, TikTok owns the platform-level SLAs. Nice runs those SLAs on our floor, so you keep the unit, the brand and the channel mix.
The short version
- Inventory on our floor, scan-based, synced live to TikTok.
- Dispatch inside the 2-business-day window. Every order, including the spike.
- VTR, LDR, OTDR and SFCR managed on our end. None exempt.
- Same floor runs TikTok, Amazon, Shopify and wholesale — stock stays liquid.
Nice Operating Data · TikTok Shop Policy
The numbers behind the promise.
99.7%
DTC orders ship on time.
2d 17h
Average transit nationwide.
1 hour
Account-manager response time.
95%+
Valid tracking kept from scan one.
12 p.m.
Same-day fulfillment cutoff.
24/7
Inventory visibility.
01 · Seller Shipping Requirements
The SLAs we hold, straight from TikTok's fulfillment policy.
Same-floor, every day — including the day a creator video lands. Business days exclude Saturdays, Sundays and US federal holidays.
VTR
95%+
Valid Tracking Rate
LDR
≤4%
Late Dispatch Rate (10%+ triggers formal enforcement)
OTDR
80%+
On-Time Delivery Rate (weekly)
SFCR
≤2.5%
Seller-Fault Cancellation Rate
No order with no tracking inside 5 business days of Awaiting Shipment — TikTok auto-cancels, and that cancellation counts against SFCR. Tracking uploads back the moment the label is generated, through TikTok's approved carrier set: USPS, UPS, FedEx, GOFO Express and UniUni.
02 · Fulfilled by TikTok vs. a Fulfillment Partner
Sending stock into TikTok's hub solves one channel. A partner solves the business.
ADVANTAGE · 01
One pool, four channels.
Committed-to-channel stock strands inventory when demand shifts. Liquid stock wins.
ADVANTAGE · 02
SLAs delivered with a name.
A real person on the floor owns your metrics. Reviewed weekly, not after they slip.
ADVANTAGE · 03
Your unboxing, your brand.
In-house prep floor — branded mailers, inserts, seeding kits and live-drop bundles. Even at 3,000 orders a day.
Use the hub for a test. Use a partner to build a business.
03 · Order Fulfillment
Fulfillment that keeps up when a video takes off.
Even on the day the order count jumps 75x.
STEP 01
Orders sync the moment they're placed.
TikTok orders land in our WMS in real time. Dispatch clock starts at purchase, not at the next batch.
STEP 02
Packing is per-channel.
Branded mailer for TikTok. Plain shipper for Amazon. Gift-ready for DTC — chosen automatically, no manual hand-off.
STEP 03
Tracking on before the clock runs out.
Labels generate at the 12 p.m. cutoff. Tracking uploads immediately. VTR above 95% from scan one.
04 · Inventory Management
Know your real stock mid-spike.
Overselling a SKU as it goes viral is the fastest path through TikTok's 2.5% SFCR ceiling. Scan-based counts mean you never have to guess.
Read the inventory playbook- Every unit scanned at receiving, pick and ship. 100% scan-based.
- Reorder alerts fire before a SKU hits zero. SFCR stays clean.
- Channel-by-channel reporting — TikTok, Amazon, DTC, wholesale — 24/7.
We sync where you sell
05 · FAQ
Questions TikTok Shop sellers actually ask.
What is Seller Shipping on TikTok Shop?+
The model where you (or your 3PL) carry dispatch and delivery in full. No account-health metric is exempt. Lost or damaged packages aren't reimbursed.
What are TikTok Shop's dispatch and delivery SLAs?+
Regular orders: 2 business days to dispatch, 6 to deliver (3 with Express). Made-to-order: handling + 1 dispatch, + 5 deliver. Pre-orders: 2 / 6 from closure.
Which metrics decide account health?+
Four: VTR 95%+, LDR ≤4% (formal enforcement above 10%), OTDR 80%+ weekly, SFCR ≤2.5%.
What happens if tracking isn't added in time?+
An order without tracking inside 5 business days of Awaiting Shipment is auto-canceled, and that cancellation counts against SFCR.
Can you actually keep up when a video goes viral?+
That's what the program is built for — elevated safety stock on promoted SKUs, same-day flex capacity, automated low-stock alerts, and a 1-hour escalation path that gives the spike a person, not a queue position.
Talk with a TikTok expert
Make viral moments profitable — not a metrics problem.
Tell us what your next drop looks like. We'll show you the operation behind it — dispatch, inventory, SLA posture, all of it.