The Ultimate
eCommerce Packaging
Insert Guide.
Boost your customer retention. Over 50 inspiring order insert designs from leading eCommerce innovators — curated into a single, scrollable field guide.
Order inserts are the ultimate retention hack.
When properly worked into your fulfillment automations, these low-cost marketing additions are one of the best tools to trigger customer engagement, increase average order value (AOV), and build brand loyalty.
But sometimes, knowing where to start is half the battle.
That's why we've curated a growing collection of packaging insert design inspiration from fast-growing eCommerce brands to level-up your unboxing experience. These marketing insert examples serve as a rich source of inspiration, primed to help you evolve your fulfillment processes into an experience that your customers look forward to.
Proven and creative strategies for six types of order inserts.
QR Code Inserts
Bridge print and digital — drive reviews, video tutorials, and repeat purchases with a single scan.
Welcome + Thank You Inserts
Set the tone for the relationship. First-time buyers become second-time buyers with the right opener.
Instructions + Product Use Inserts
Reduce returns, increase confidence. Show customers how to get the most from what they bought.
Discount Inserts
Targeted offers that lift AOV without training customers to wait for a sale.
Gamified Inserts
Spin-to-wins, scratch-offs, and mystery offers — turn unboxing into a moment customers share.
Membership Inserts
Convert one-time buyers into recurring revenue with a clear, low-friction next step.
A growing library of packaging insert designs from fast-growing eCommerce brands.
A field guide built from real unboxing moments.
Every example in the guide is pulled from a brand actively shipping at scale. Browse by category, study the format, and adapt what fits your fulfillment flow.
Want to be an inspiration to others?
Share your order insert designs to be included in the guide. We're always looking for fresh, real-world examples from brands shipping at scale.
Send us photos of your inserts, the brand name, and a short note on what the insert is designed to do. We'll feature standout submissions in the next guide update.
Share Your InsertsMake every shipment a retention moment.
Pair the inspiration with the operation. Our kitting and assembly team can fold your inserts directly into the pick, pack, and ship workflow.